Working from home jobs

Chances are that if you are doing your research on starting a business in this global economic downturn, you fall into one of three categories: you have lots of extra cash to invest, you are quite possibly insane, or you have that entrepreneurial spirit that seeks opportunity in times of crisis. Whatever the reason, you should be congratulated. It is people like you that will bring the world economies back to life.

Owning and running a business can be very rewarding or very frustrating, depending on how you go about it. So just what is the best business to start in this down economy? Regardless of which particular one you choose, follow these guidelines to make sure that you have the greatest chance to not only survive, but prosper.

The Big 3

1. Go Online - The Internet is the only answer that makes sense in today's tough economic climate. While starting a bricks-and-mortar business (even a franchise) can cost you hundreds of thousands of dollars (or more) to get off the ground and maintain, a web-based business can be up and running for a tiny fraction of that cost. And the advantages continue: in many cases no inventory to store, no employees to manage, no schedule to keep, no office to commute to, no overhead, no loans, and the list goes on.

Some genuine online companies can be run with only a laptop and an internet connection, and can be operational within a few days. Compare that with applying for a McDonald's franchise, for instance. Begin with the application process with their headquarters, then the loan process, the site selection, construction, the hiring of employees, training, insurance, buying inventory, setting up the store, setting up the work schedules, long hours on-site, and on and on. The differences are staggering.

2. Provide Value - The best business to start in this down economy will be one that builds trust with its target market and earns the good will of the consumer. You can do this easily by providing value to your market niche. Give away something free, offer them tips or pointers to actually help them, answer their questions, and provide things they really want.

The best marketers are those that don't take advantage of their chosen market, but cultivate it. They grow it with kindness and with respect. The entrepreneurs that choose this route will find that their customer base grows by word-of-mouth and positive mentions in the social media. And when you earn the trust of today's savvy customers, they will line up to buy from you rather than your competitors.

3. Brand, Brand, Brand - To be successful with your new company, create an identity that imprints your stamp on your chosen market niche. Not many businesses can be all things to all people. You must decide how you want to portray yourself to your target audience - but be genuine. The knowledgeable 21st century consumer can spot a fake a mile away.

Of course, all three of these work together to create a business that will thrive when times are tough and soar when times are good. The Internet is the easiest and best way to brand yourself and your company through your web presence - whether on your site, your blogs, or any number of other Social Media outlets. And as you build your brand you will be able to provide value in these same venues. This synergy online can build trust, solidify your brand, and earn you the title of expert in your chosen target niche.

To see my choice for the best business to start in this down economy and to find the most profitable ways to market any company, visit us at http://www.FamilyTimeProfits.com. Fill in your information in the box on the first page to get our FREE 11-day Online Marketing Boot Camp. On the second page make sure to watch the Step 3 video to learn how Internet newbies are creating success with the #1 online home-based business on the web today.